The hierarchy#
- 1
Company
Your organisation. It holds the branding, the languages, the modules in use, the organisational structure, the locations and all the users.
- 2
Project
An initiative with its own audience, its own content and its own ranking. The same company can have several projects running at once (for example, Onboarding and New store model).
- 3
Journey
A route with a beginning and an end inside a project.
- 4
Action group
A themed block inside the journey that gives the route its order.
- 5
Action
The specific challenge a person completes. It is the main source of points.
Terms that come up again and again#
| Term | What it means |
|---|---|
| Action | A challenge. It has points, a way of being completed and, optionally, dates, prerequisites, a badge and a store gift. |
| Points | The currency of the programme. They are earned by completing actions, answering surveys, logging in to the app, keeping streaks and receiving recognition, and they are spent in the store. |
| Badge | The award a person gets for completing a specific action. |
| Level | The step each person is on according to their points. Levels are generated automatically. |
| Tribe | A team within a project, with its leader. It is used to compete, segment and compare. |
| Organisational structure | The units each person belongs to (regions, divisions, departments). Whoever is the manager of a unit sees its people in their panel and approves their actions. |
| Location | The physical site (store, plant, office) the person belongs to. It also has its manager. |
| Eligibility group | A list of people you define, with whatever criterion you need, to decide who receives actions, surveys and team challenges. |
| Team challenge | A collective goal built on an action: if a share of the team completes it, everyone who completed it earns a bonus. |
| Peer recognition | Points that people give each other out of a weekly budget. |
| Streak | Consecutive days or weeks of activity. It rewards consistency, not volume. |
Points earned and balance are not the same thing. Each project's ranking adds up what the person has earned in that project; the balance is what is left after redeeming, and there is a single balance for the whole company even if the person takes part in several projects. Redeeming a reward never lowers anyone's position in the ranking.