What it is and what it is for#
The app does not present itself as WinChange: it presents itself with your brand and, normally, with the name of the programme. People recognising it as something belonging to their company rather than an external tool changes adoption from day one.
Customisation has two layers: the visual identity, which is defined for the whole company, and the front page of each project, which is defined project by project.
How to set it up#
1. Visual identity#
It is defined in the Brand block of Company settings: the Logo (PNG or JPG, up to 2 MB; if you pick no file, the current one stays) and two colours, Primary color and Secondary color, from which the whole app theme is derived. It is saved with Save brand.
Living with a brand palette and keeping contrast readable are not always compatible. If your corporate colour is very light or very saturated, check how text looks on top of it before signing it off.
2. Project front page#
Each project has its own welcome, and it is where the tone is set. In Project home page, each block with its own save button:
- Home texts: the Header, the Subtitle and the Icons subtitle, each in Spanish and in English.
- Banner: the wide image at the top of the home page.
- App mascot: the mascot that greets each person on the home page and in notices. You can show by default the project's one or the one of each person's tribe, and the project's one can be an animated character (with its main colour and accent, or the brand colour) or your own images.
- Mascot of each tribe: each tribe's own mascot, or a colour variant of the project's one.
- Home icons: the image shortcuts on the home page.
The tabs people see (what they open, their label, icon, order and who sees them) are not on the home page: they are set in App menu.
The name of the programme matters more than the colours. A short name of your own is remembered and said out loud; Cultural Transformation Portal is not said by anyone.
3. Languages#
Languages are switched on in the Languages block of Company settings (Spanish and English), and one of them is the Default language.
From then on, almost every piece of content you write has one field per language: names of journeys, action groups and actions, badges, store items, news, pulse questions and reminders. There are exceptions: a survey's description is a single text with no English version.
Fill in every field in every active language. It is the most frequent oversight in multi-language programmes, and it leaves part of the workforce seeing actions in a language they do not read.
Some screens won't let you leave it half done: in App menu, for example, the label is required in both languages. And Sentiment Analysis Questions has an untranslated filter to find the ones that are missing.
Before launching content on a project with several languages, the check is always the same: go through the new content with each active language.
What the employee sees#
- Your logo and your colours from the login screen onwards.
- The project front page: welcome, subtitle, banner, mascot and icons.
- All the content in their language, if it has been translated.
- The programme's emails carrying your brand.
FAQs#
Can I have a different brand per project?
The visual identity (logo and colours) belongs to the company and is shared. What does change per project is the home page: texts, banner, mascot and icons. In practice that is enough to make two programmes feel different.
Is the app published under our name in the app stores?
It depends on your contract. Check it with your WinChange contact.
Can I change the language of one particular person?
Not from the panel: the Users record has no language field. The Default language is the language the app starts in for anyone who has not picked another.
Can I add a language part-way through a programme?
Yes, but all the existing content will be left untranslated in that language. You have to translate backwards before offering it to anyone.
Limits and warnings#
- The default language only applies to people who have not picked another.
- Changing the logo or the colours affects every project in the company at once.
- Adding a language does not translate anything automatically.